Buy Gillette Fusion Blades
When you order with us, you get Gillette quality blades and the convenience of shipping to your door. Every new customer gets $3 off and a complimentary razor handle (if ordering blades). Shipping is also free with all orders over $15.
buy gillette fusion blades
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For the best shaving performance, we recommend using blades that are designed for your razor handle. To find this information, visit the product detail page for your specific razor, or if you're interested in learning about all of the blades that are compatible with your razor handle, check out the chart below or download the complete list.
Gillette makes power razors that have the same core elements as a manual razor, but will vibrate when turned on. The power razors require a AAA battery and can be activated by pushing the power button on the handle. The power razor will automatically shut off after 8 minutes, but can be turned on again. All power razors are Shower-safe. Additionally, all power razor cartridges are interchangeable with their base manual cartridge, and in the case of the Fusion family of razors (Fusion, ProGlide, and Styler), all Fusion cartridges will fit all Fusion handles. Learn which blades are compatible with your handle.
The Gillette company and brand originate from the late 19th century when salesman and inventor King Camp Gillette came up with the idea of a safety razor that used disposable blades. Safety razors at the time were essentially short pieces of a straight razor clamped to a holder. The blade had to be stropped before each shave and after a time needed to be honed by a cutler. Gillette's invention was inspired by his mentor at Crown Cork & Seal Company, William Painter, who had invented the Crown cork. Painter encouraged Gillette to come up with something that, like the Crown cork, could be thrown away once used.
While Gillette came up with the idea in 1895, developing the concept into a working model and drawings that could be submitted to the Patent Office took six years. Gillette had trouble finding anyone capable of developing a method to manufacture blades from thin sheet steel, but finally found William Emery Nickerson, an MIT graduate with a degree in chemistry. Gillette and other members of the project founded The American Safety Razor Company on September 28, 1901. The company had issues getting funding until Gillette's old friend John Joyce invested the necessary amount for the company to begin manufacturing. Production began slowly in 1903, but the following year Nickerson succeeded in building a new blade grinding machine that had bottlenecked production. During its first year of operation, the company had sold 51 razors and 168 blades, but the second year saw sales rise to 90,884 razors and 123,648 blades. The company was renamed to the Gillette Safety Razor Company in 1904 and it quickly began to expand outside the United States. In 1905 the company opened a sales office in London and a blade manufacturing plant in Paris, and by 1906 Gillette had a blade plant in Canada, a sales operation in Mexico, and a European distribution network that sold in many nations, including Russia.
Due to its premium pricing strategy, the Gillette Safety Razor Company's razor and blade unit sales grew at a modest pace from 1908 to 1916. Disposable razor blades still were not a true mass-market product, and barbershops and self-shaving with a straight razor were still popular methods of grooming. Among the general U.S. population, a two-day stubble was not uncommon. This changed once the United States declared war on the Central Powers in 1917; military regulations required every soldier to provide their own shaving kit, and Gillette's compact kit with disposable blades outsold competitors whose razors required stropping. Gillette marketed their razor by designing a military-only case decorated with U.S. Army and Navy insignia and in 1917 the company sold 1.1 million razors.
In 1918, the U.S. military began issuing Gillette shaving kits to every U.S. serviceman. Gillette's sales rose to 3.5 million razors and 32 million blades. As a consequence, millions of servicemen got accustomed to daily shaving using Gillette's razor. After the war, Gillette utilized this in their domestic marketing and used advertising to reinforce the habit acquired during the war.
The Second World War reduced Gillette's blade production both domestically and internationally. As a result of the war, many markets were closed off, German and Japanese forces expropriated the company's plants and property, and Gillette's plants in Boston and London were partially converted for weapons production. In 1942, the War Production Board ordered Gillette to dedicate its entire razor production and most blade production to the U.S. military. By the end of the war, servicemen had been issued 12.5 million razors and 1.5 billion blades. Gillette also assisted the U.S. Army in military intelligence by producing copies of German razor blades for secret agents venturing behind German lines so that their identities wouldn't be compromised by their shaving equipment. The company also manufactured razors that concealed money and escape maps in their handles, and magnetic double-edge blades that prisoners of war could use as a compass.
During the post-war years, Gillette began to quickly ramp up production by modernizing its major manufacturing plants in the United States and England, expanding the capacity of several foreign plants, and re-opening plants closed during the war. The company opened a new plant in Switzerland and began manufacturing blades in Mexico City. Sales rose to $50 million in 1946 and in 1947 Gillette sold a billion blades. By 1950, Gillette's share of the U.S. blade market had climbed to 50 percent. During the 1950s, the company updated and in some cases moved some of its older European factories: the Paris factory, for example, was moved to Annecy.
In 1947 Gillette introduced the Gillette Super Speed razor and along with it the Speed-pak blade dispenser the company had developed during the war. The dispenser allowed the blade to be slid out of the dispenser into the razor without danger of touching the sharp edge. It also had a compartment for holding used blades.
Gillette hesitated in bringing its own stainless steel blades to market as Super Blue had been a huge success and replacing it with a longer-lasting blade would have reduced profits. The company eventually brought the Gillette Stainless blade to the market in August 1963, about a year after Wilkinson's stainless blades. As a result of the affair, Gillette's share of the double-edge blade market dropped from 90 percent to about 70 percent.
The success of the coated Super Blue blades marked the start of a period when chemistry became as important as metallurgy in Gillette's blade manufacturing. The Super Blue's coating was a result of teamwork between the Gillette's British and American scientists. As a result of the Wilkinson ordeal, Gillette's then-chairman Carl Gilbert increased the company's spending on research and development facilities in the U.S., championed the building of a research facility in Rockville, Maryland, and encouraged further expansion of R&D activities in England.
The development of Gillette's first twin-blade razor began in early 1964 in the company's Reading laboratories in England when a new employee, Norman C. Welsh, experimented with tandem blades and discovered what he called the "hysteresis effect"; a blade pulling the whisker out of the hair follicle before cutting it, and enabling a second blade to cut the whisker even shorter before it retracted back into the follicle. For six years afterwards, Welsh and his colleagues worked on a means of utilizing the hysteresis effect, almost exclusively concentrating on what would later be known as the Atra twin-blade system. The Atra razor featured two blades set in a plastic cartridge with edges that faced each other. Using the razor required the user to move it in an up-and-down scrubbing motion, and whiskers were cut on both the up and down strokes. Another twin-blade system with blades set in tandem, codenamed "Rex", also existed, but it had too many technical problems and was behind Atra in development.
In 2019, the company partnered with TerraCycle to create a U.S. recycling program for blades, razors, and packaging for any brand. In 2020, Gillette announced a commitment to reduce the use of virgin (unrecycled) plastics by 50 percent by 2030 and maintain zero waste to landfill status across all plants.
The first safety razor using the new disposable blade went on sale in 1903. Gillette maintained a limited range of models of this new type razor until 1921 when the original Gillette patent expired. In anticipation of the event, Gillette introduced a redesigned razor and offered it at a variety of prices in different cases and finishes, including the long-running aristocrat". Gillette continued to sell the original razor but instead of pricing it at $5, it was priced at $1, making a Gillette razor truly affordable to every man regardless of economic class. In 1932 the Gillette Blue Blade, so-named because it was dipped in blue lacquer, was introduced. It became one of the most recognizable blades in the world. In 1934 the "twist to open" (TTO) design was instituted, which featured butterfly-like doors that made blade changing much easier than it had been, wherein the razor head had to be detached from the handle.
In laser research and development, Gillette razor blades are used as a non-standard measurement as a rough estimate of a particular laser beam's penetrative ability; a "four-Gillette laser", for example, can burn through four blades. 041b061a72